European Association of Event Centres (EVVC)

The EVVC represents about 700 event centres of all kinds and sizes in Germany and Europe.
Event organisers and supply companies supplement the association’s broad range, thus making the EVVC the most versatile communications network within the sector.

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EVVC at the JMIC World Conference on the topic of Economics

The issue of “economics” is shaking the industry - not only in Germany but worldwide. For this reason JMIC, the Joint Meetings Industry Council, initiated the “Conference on Evaluating meetings” in London in May, to record the status quo of worldwide research and identify possible joint action in the industry.

The EVVC, the topic of “economics” has been of great importance for a long time. Thus, a project was initi-ated in 2010, to collect and examine all relevant data from profitability studies on the conference market in Germany and present the results at the Difu meeting in Berlin. This project was headed by Ralf Kunze from the EITW, the European Institute for Business conferencing, who also represented the Association as an EVVC expert at the JMIC conference.

The findings of the discussion were summarized at the end of the conference by JMIC president Rod Cameron and split into five objectives:

  • A collection or inventory of all relevant studies/models/data is urgently needed. However, it is necessary to clarify: what's missing?
  • Develop a consistency in the form of a framework; develop standards and development of best practices. So far, there are many different kinds of calculations that are based on different definitions. Standardization would allow for comparability and make calculations “more meaningful”.
  • Who are the recipients of messages/data concerning the conference market? The most important (e.g. politics) must be identified. Further questions then are: What messages in whatever form do these receivers require?

Figures are only of little interest for the media or the message recipients. However, the convention industry has stories to tell every day, for example if a conference in an African country has a lasting impact, such as the creation of enterprises or a change in attitude when it comes to dealing with diseases. These “stories” that illustrate the qualitative data, must be collected and made available to the industry.
Meetings and conventions have an impact in various different areas. To already account for all these effects during the organizational phase and thereby be able to achieve a POSITIVE impact in all areas, it is important to develop “toolkits” for different receivers (destinations, operators, etc.) so that they can already focus on all these details while developing the meetings.

The realization of these objectives will be pursued in cooperation with various partners in the near future.

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