First-class service in the ARENA LEIPZIG: The ZSL Betreibergesellschaft mbH now gives out invitations for the exclusively equipped Backstage Club during concerts, shows or events. The VIP area for up to 200 guests offers the perfect setting for relaxed conversation with business partners, employees, friends or family.
"Our customers are increasingly looking for modern communication platforms to maintain their contacts or make new ones", said Winfried Lonzen, Managing Director of ZSL. "For this reason we used the summer break to set up an attractive VIP area with a large bar and high-quality, comfortable furniture in the ARENA LEIPZIG. For individual talks there are also five private booths with cushioned couches for up to ten people available in the gallery".
The VIP upgrade costs 65 Euros per visitor and is only valid in connection with a ticket. "The handling is very simple: customers buy their ticket in the desired category and order the VIP upgrade online, buy it at the ticket shop in the ARENA LEIPZIG or at the usual ticket outlets", says Iris Rackwitz, Marketing & Event Manager at ZSL. "Using the VIP entrance, guests can enter the Backstage Club one hour before the event starts. In addition to the VIP cloak room, the package includes an exquisite finger food buffet, wine, beer and soft drinks". The visitors can take their booked seats just before the event begins. During the break, the Backstage Club is once again open for networking. After the concert or event the guests can leave the ARENA LEIPZIG through the separate VIP entrance.
Last year, the ZSL invested a total of 100,000 Euros into equipment and services at the ARENA LEIPZIG. "We have established another production office in the operator segment so that organizers can now benefit from a total of seven adjacent work spaces", adds Iris Rackwitz. "One floor below there is also a newly built large kitchen for the crew and artists".
