The proven and successful business model of the AG Hallenstadion is based on concerted cooperation with strategic partners in various fields. The know-how of the partners allows the AG Hallenstadion to operate efficiently, cost-effectively, with a high quality and with high competence in the market with a minimum of own personnel.  
In the area of events the AG Hallenstadion has been working with several operators for several years to be able to offer a well-coordinated and up-to-date portfolio as a multi-functional hall in various events segments.
 
For the market development in the Rock & Pop area Good News has for many years been the partner of AG Hallenstadion and has successfully organized more than 1,000 concerts here since 1972. The renewed partnership with Good News will continue securing an effective market development as well as attractive hall occupancy in the segment Rock & Pop for the AG Hallenstadion. Good news will ensure the basic utilization of rock & pop concerts at the Hallenstadion and coordinate the over-all supply in collaboration with the Directorate of the Hallenstadion. These include the recent and very good co-productions of Good News with external operators. The Directorate of AG Hallenstadion decides on the acceptance of events in the calendar of the hall from other rock & pop operators who meet the logistics, security and quality criteria of the Hallenstadion. It will take events already planned and the schedule and market situation in the event industry into account.

The AG Hallenstadion with its strategic partnerships can meet the current and ever changing challenges of the live entertainment market. The AG Hallen-tadion also adapts to changes by looking at the latest developments in ticketing due to the joint venture of Ringier, the controlling company of Good News, and CTS Eventim. In the ticketing area the AG Hallenstadion has entered into a strategic partnership with Ticketcorner that will continue independently from the aforementioned joint venture.

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