Advertising themes for the new Estrel Convention Center Berlin image campaign have been created under the motto “Inspiration and variety for your event”. The campaign of Europe's largest convention, entertainment and hotel complex does not rely on offering classical communication, but instead focuses on values such as “passion”, “commitment” and “teamwork”. As a result the people, who make sure that every event is a unique and sustainable production, take centre stage, instead of the spacious rooms of the event Estrel Convention Center. The catchy advertising motifs depict more than 25 Estrel-employees - from the service staff to the sales team through to the CEO - as artists, magicians, clowns, jugglers and circus directors. For the photo shoot a real circus ring was built up amidst the 4,700-square-metre convention hall. Individual employees and departments were assigned appropriate circus acts and, using appropriate props and circus animals, placed in the spotlight.
