Meeting & Event Barometer 2016/17: Further Internationalization of German Event Sector

During an online press conference on “Meeting & Event Barometer 2016/17”, the German Tourism Board (DZT), the EVVC, and the GCB released current data about the development of Germany’s event sector.  

Recent data indicates that supply and demand in the German event sector continues to develop at a high level: In 2016, 3.02 Million events with 394 Million participants took place. Compared to 2015, this is a minimal increase in participants by 0.4%, with a slight decline of events by minus 1.5%. On the supplier side, we have 7.313 event venues, conference hotels, and event locations with each at least 100 seats in the largest halls – this equals an increase of 1.5 % compared to 2016.

Another result of the “Meeting & Event Barometer 2017” shows a rise of conventions, conferences, and seminars among the total number of events by 5.6% to an overall 57.7% share. The data on business travel from Europe for 2016 confirms the growing significance of this event segment: According to DZT/WTM, IPK 2017 comes in very close to last year’s level with 12.9 Million, the segments of convention and conference clearly improved.

The increasing internationalization of the event industry in Germany had continued in 2016: Compared to the previous year, the number of foreign participants in conventions, conferences, and events increased by 18% to 32.9 Million. Since the initial survey of “Meeting & Event Barometer” in 2006, the number of participants from abroad has more than doubled.

An additional result of the “Meeting & Event Barometer 2017”: Conventions, conferences, and seminars show a shift to bigger events with over 1,000 participants. Those recorded an increase of up to 2%, while the number of smaller events shrunk slightly. Event organizers in Germany are optimistic about the future – both, in terms of the booking situation this year, as well as upcoming developments in the event sector. The percentage of positive evaluations of the future increased from 46.9% to 59.3%.