New Study confirms the Economic Strength of Tourism in Germany
In 2015, more than EUR 287 Billion was spent on goods and services in Germany by domestic and foreign tourists. These sales numbers provide almost 3 million jobs, along with net value of over EUR 5 Billion. This is the result of a study, “Economy Factor Tourism in Germany”, commissioned by the Federal Association of German Tourism (BTW), and sponsored the Federal Ministry for Economy and Energy.
The key results of the study confirm the significance of the German tourism industry and its impact on the job market. The study also reveals some changes compared to the results published in 2012: Germans did less day trips, which results in less expenses in this segment. German airlines also recorded a slight ‘minus’. The accommodation sector, however, clearly benefitted from the positive development of overnight stays.
Some of the results in detail:
In 2015, the German tourism industry accounted for 2.92 million jobs. This equals a percentage of 6.8% of overall employment in Germany (previous study: 2.86 million, 7%). The approximately EUR 287 Billion in revenue are equivalent to a direct gross value of over EUR 105 Billion, which presents an increase of 8.5% compared to the previous calculation. Therefore, tourism accounts for 3.9% of the overall gross added value in Germany (previous study: 97 billion, 4.4%).
The positive impact of tourism is reflected in other economic sectors, such as trade, crafts, and agriculture. Considering the so-called pre-services, which include services at the airport, bakery deliveries to restaurants, or renovation works at hotels, this would result in an additional EUR 76 Billion gross value, as well as 1.25 million jobs in tourism.
With a share of 17.8%, the gastronomic sector ranks number one in the ‘Top 5’ of tourism expenditures in Germany. This is followed closely by shopping with 17.3% (various consumer goods). Rank 3 to 5 are taken by accommodation services (12.5%), air transportation services (7.6%), and fuel expenses (7.2%).
The complete study and further information at