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Tourism Committee Debates Future Activities for Event Destination Germany

18.06.2015 -  On June 10, 2015, Joachim Koenig, President at EVVC, European Association of Convention Centers eV, and Matthias Schultze, Managing Director at GCB, German Convention Bureau eV, participated in a hearing at the Tourism Committee of the German Bundestag for the second time. The hearing was held under the motto “Opportunities and Challenges for Event Destination Germany”. The main topics were the concerns of the event industry – most of all challenges and perspectives for the future.

The focus was on the “position paper for meetings and event destination Germany”, which identifies five important fields of action for the German event sector. The field of action “Modernization” for example, supports measures for energy efficient modernization and barrier free accessibility of venues. “Education and Training” includes investment in training, as well as creating attractive workplaces. “Mechanization” looks into the continuous qualification of employees, a crucial aspect in this dynamic industry, as well as initiatives and development of digitalization. “Globalization” is dedicated to developing new markets and the necessary settings for the entry of emerging markets, but also awareness of intercultural relations among employees in the industry. “Sustainability” looks into certification standards in the “Green Meetings” sector, and regional implementation at events.

Heike Brehmer, Chairman of the Tourism Committee, said: “Germany is very well positioned as a meetings and event location, due to our professionalism in the MICE sector, the quality of infrastructure, the standard of transportation, a good value for the money, and last not least, Germany is an attractive vacation and cultural destination.” The proficiency of German cities and regions in important economic and science industries also contributes to Germany’s top positioning: For eleven years, Germany has been the top destination for international conventions in Europe, and takes the second place worldwide, after the USA. In 2014, a total of 383 million visitors participated in about 3.04 million conferences, conventions, and events in Germany. “However, we should not rest on our achievements,” said Heike Brehmer. “New conference and event venues, offering excellent arrangements, open all over the world. Therefore, we have to continue our policy to create settings that guarantee an efficient mobility, which allows organizers to keep the competitive edge. Another important aspect is the creation of an adequate workplace and training opportunities. We would like to be part of this process.”

“The opportunity to present realistic fields of action, measures and resulting challenges to a political committee is extremely valuable to our industry. Especially, since many issues that concern the meetings and event industry are classic cross-cutting topics, direct communication allows a clear presentation of our topics in the overall context,” said EVVC President Joachim Koenig.