In collaboration with the Fraunhofer Institute for Work Management and the Organization IAO, the EEVC and the GCB initiated the innovative network “Future Meeting Space”. Launched in early 2015, this project researches trends, innovations, and developments in our culture, as well as their impact on the event industry. A management summary of the first research phase is now available. Research partners developed six scenarios for organizing events in the future, all based on studies, interviews with experts, and focus groups. Depending on the scenario, the focus could be on better interaction of participants, connecting events held at different locations, or the combination of real and virtual elements (“hybridity”), which again, can be implemented in various forms.
“Future Meeting Space” Promotes Interaction and Transfer of Knowledge
Based on the individual scenarios developed, an integrated overall scenario – the “Future Meeting Space” was designed for different categories (description, organization, format, space, technology, infrastructure, and experience). In a “Future Meeting Space”, a group of up to 150 people will meet to discuss and further develop a particular topic. In addition to hybrid structures, the scenario can be set up at different locations, or as a co-working event. The goal is to actively promote interaction and the transfer of knowledge, to bring together participants from different backgrounds, and to have individuals be actively involved.
Four Different Options are Possible
The event at a “Future Meeting Space” opens with one or several lectures. Then the entire group is split up into smaller groups to discuss main topics and develop solutions – a process that may be repeated. This type of scenario, which is already a popular format at many events these days, can be segmented into four individual formats. Several regional events can take place at various locations at the same time, for example, allowing interaction and communication among all participants. In addition, the actual event can be transferred into a virtual space (“hybridity”), allowing physical and digital participation. An event could be ongoing for several days, allowing participants to network while taking care of their job duties (“Co-Working”). Last, not least, a virtual community can meet to communicate directly (“Virtual Goes Real”).